Brand Ethos: "ODDBIRD CO. IS DEDICATED TO BRINGING TRADITIONAL HANDMADE TURKISH TEXTILES TO A NEW GENERATION. WE BELIEVE IN ETHICALLY-MADE, SLOW FASHION THAT IS FOCUSED ON QUALITY, DESIGN AND MULTI-USE FUNCTIONALITY."
Logo Design Process - we created several hand-drawn odd little birds exploring ethnic folk iconography with a refined but quirky edge to get to a final logo illustration that makes the collection stand out in a sea of high-end american fashion brands.
Web Design & e-Commerce - in addition to logo design and printed promotional items and product packaging, we also designed and developed a beautiful web store powered by Shopify. Carrying over the warm tones and textures from the branding, the goal was to present Oddbird's products in a clean and classic way - creating a shopping experience that is as luxurious & chic, functional as the items they sell.